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Marketing What is Definition, how does it work

Marketing What Is

We are very used to talking about marketing, but you really know what it is.

Marketing are all those strategies or actions that help companies achieve their objectives, increase sales or improve brand perception. There is a point that I would like to make and is that many people often confuse what marketing is? What is the publicity? Because it is true that they have very similar objectives, but it is for you to understand it very simply. In reality, advertising is a type of action or strategy that can be included within marketing. In other words, marketing is actually like an umbrella that encompasses all those actions that I have mentioned that help to achieve the objectives. And among those actions is advertising so that you understand what marketing is. Normally four words or terms are used to define everything that includes a good marketing strategy.


What marketing

These terms are usually abbreviated in the four pes of marketing. The first is the product or service. It is the product or service that we have created to meet customer expectations. Normally before it used to be talked about the attributes or characteristics of the product or service, but today we have to put the user at the center and always talk about their needs or motivations and solve those needs that they have. The second P is the distribution point of sale. In the end, it is about the distribution strategy that makes it easier for the user to access our product or service. Of course, it does not matter if it is through online sales or our physical stores. 

The third P is the price. As it is not very important to define very well what price we want to put on that product or service within the marketing strategy, the final price will always depend on the objectives of the company, the target or even the profit of the profit margin that we want to obtain.

  And the fourth B is promotion. This point is crucial within the marketing strategy, because it is when you start to make your product or service known to end users. This is when advertising really becomes important with all the actions that you will launch to publicize, because among the final target, that product or service that you have conceived. That is, I recommend that we do not focus only on what are the benefits or attributions of the product or service. Because today the user is very tired of this type of message.

 It is important that we focus more on understanding the user, their needs, their motivations and on talking to them about how we can solve their problems through our product or service, always giving them that point of value. But what do you have to do now with your marketing? Well, very simple. You have to define the marketing plan because without it you will not be able to carry out the objectives that you have set for your company, with your brand. In another video we already detailed very in depth what are the five points of a good marketing plan. But I will summarize you. First is the analysis of the real situation. The second point is the analysis of the competition.

The third is the objectives. The fourth, the actions or marketing strategies that we will carry out. And the fifth is when you have already launched those marketing actions. Looking at the metrics and those that go wrong every day. Go optimizing the. Of course, keep in mind that in the online environment it is very important. Day by day looking at those metrics.

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