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How to Marketing on Social Networks

Social Media Marketing

 I am going to teach you not only how to efficiently manage your communities, but also how to create, create and develop quality content for your communities. We started. To begin with, it is very important to define what is the objective for which we want to open a social media channel. What do we want to achieve? For example, we may want to increase prana Warnes. We may want to generate contacts with potential clients or we may simply also want to convey the philosophy of our brand. Afterwards, it is very important to do a good market study. See what channels our competition uses, what and how they communicate it. Look at the frequency of publication. What are the best times to publish them? What is the tonalli they use? And all this series of factors that will help us to see what are the best ways to proceed in our sector. On the other hand, I also recommend that you analyze success stories and channels that are working very well outside our sector. Why? It is very important to see what is working best through social networks and see if we can then adapt it to our content or not.

Now is the time to choose the right social channel. We have to take into account the two points that we have previously investigated and think about what are the characteristics that define us as a product or brand. For example, if we are a bi-tubby company with a very specialized product, for example industrial, LinkedIn would be the appropriate social network to be able to contact professionals with purchasing power. On the other hand, if we are a company and Toxic, Facebook and Instagram are indispensable channels due to their size and the type of visual content that we can publish on them. Finally, if we are a company, for example, an event organizer that requires immediacy, without a doubt, Twitter is the channel we are looking for. Before definitively establishing the number of channels that we are going to open, it is important that you ask yourself the following questions: How much can you cover? How many brands are you going to manage with a design or cover team? Watters Really less is more. It is better to have fewer channels, but well nurtured and attended than a passive presence on social networks.

Well, we have already defined the hotel channels that we are going to use. Now we go on to define the following points of strategy 1 the frequency of publication that depends on each social network on Facebook. I recommend that you stick to posting 3 times a week on Instagram. You shouldn't post more than once a day, but all the additional content you want to publish can be done through the stories on LinkedIn. I recommend that you post at least two quality content a week and on Twitter it does not matter how many publications you want to make, but I do recommend that you Twitter at least once a day. 2 The tonality always from a professional position, you must define the tone of communication of your publications depending on the audience you are addressing to convey more closeness. You can always use resources such as emojis or IPS. Personally, I recommend that you always communicate three types of content from us, you must establish about what you are going to publish. I recommend that you don't always post about your own brand. For example, if we post 3 times a week, the first post can talk about our product. The second publication could talk about the philosophy of our brand and the third and last post of the week can be dedicated to talking about the sector to which we belong and thus, little by little, position ourselves as benchmarks in the sector.

An essential point in your strategy is the generation of a management, crisis and comment protocol. The first thing you should do is a list with all the types of questions that come to mind. What a user can do about your brand. In addition, if you belong to a sensitive sector, such as health or pharma, I recommend that you put yourself in the worst of situations and determine which are the most serious cases that can be generated. I recommend that I classified the type of comments as a traffic light, putting red for the most serious comments, amber for the severe ones and green for the type of lighter comments. Pay special attention to the serious and severe ones and establish a specific protocol with those responsible for each brand. For example, in the Pharma sector there is a pharmacovigilance department that is specifically in charge of this type of protocol for crisis cases in social networks. Unfortunately there is no magic formula, it is important. However, establish an action plan with those responsible for the brand and that all brand workers are aware. I personally recommend that silence is never a good option and a public apology on time. Many times it avoids greater evils.

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