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Degree in Marketing and Marketing Research

Marketing Research Degree

The degree in marketing and market research is especially aimed at students interested in pursuing business studies with a vocation towards the field of marketing. Although this qualification is recommended to students who come from the Baccalaureate in Social Sciences, it is also an interesting option for students who have completed the Baccalaureate in Science. The degree is designed to train students in marketing subjects such as communication, product and brand decisions, and distribution. International marketing or digital marketing, as well as consumer knowledge.


And in the handling of analysis tools so necessary in a world in which the interpretation of big data is essential for decision making. A very relevant element of this degree is market research, for which training in mathematics and statistics is essential. If the numbers don't scare you. That advanced knowledge in statistics and market analysis and acquired progressively throughout the career. The first year is common with the degree of business administration and management. So other general knowledge of business management and administration are also present in the degree. In order to bring the student closer to the reality of marketing in companies. We also have an agreement with the Spanish Marketing Association, through which marketing managers from the main Spanish companies give conferences on current issues and thanks to another agreement with the Market Research Agency, Maddison organizes the Award annually Madison for the best Market Research work.

 This degree also enables you to access PhD and Master programs. Another of the strengths of this degree are the diversity of alternatives in which to apply the knowledge acquired and the broad job expectations. Communication and advertising product sales managers, logistics and distribution managers, international sales managers, market analysts or market research managers and technicians are some of the main professional opportunities. But the world of marketing does not stop advancing and nowadays new professional profiles are also demanded. As director of digital marketing, eCommerce manager, digital analyst, community manager or Social Media Manager. The degree offers you preparation and enough versatility to adapt to the performance of these tasks in all types of sectors and companies or to start your own business.

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